In 2021, Code the Streets tested a new and improved traffic and navigation service. This pilot program was a joint effort of cities, service providers and science to stimulate drivers to choose social route options to improve the liveability of urban space.
As metropolitan areas continue to grow, so do traffic-related issues, such as congestion, crowded streets, safety concerns, air pollution, and increased pressure on fragile infrastructure.
Cities face the challenge of finding better ways to manage urban mobility. We launched Code the Streets to support cities with this challenge by creating a basis for new digital mobility management tools. In this project, we tested the information chain between cities and mobility providers. The idea behind it is to enable cities to communicate information about the desired use of the public space.
The Social Route
Cities and service providers shared and integrated information about school zones, congestion and environmental zones into the driver’s navigation app. Adding this specific information stimulated drivers to choose an alternative route with wider collective benefits, the “social route”. We ran pilot programs testing the app in Amsterdam and Helsinki.